Websites Vary Prices, Deals Based on Users' Information

Wall Street Journal:

It was the same Swingline stapler, on the same Staples.com SPLS -2.04% website. But for Kim Wamble, the price was $15.79, while the price on Trude Frizzell's screen, just a few miles away, was $14.29.

A key difference: where Staples seemed to think they were located.

Read the whole story at Wall Street Journal

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Source: http://www.huffingtonpost.com/2012/12/24/websites-vary-prices-deal_n_2359595.html

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