An increase in web traffic to your website or social media account means that you?ll have tons of audiences waiting for your posts and updates. However, you?ll be asked by many of your potential customers. No matter how large your team for customers service is, handling the increasing number of potential customers can be difficult. Autoresponders are a good way to increase web traffic for Internet marketing. Here are some of its potentials.
1. Branding
Personal branding is always the first step for Internet marketing and making a blog famous. An autoresponder could be a good way to develop your business brand. For example, autoresponders can increase market audience attention through after-sales support. If you?re manufacturing tools, you can use an autoresponder to send weekly emails to a list giving out construction and development ideas for hobbyists and owners. Surely, customers will thank you for this, which in turn, increases positive branding on your part.
2. Involving the Customer
Your business website or social media account can be used to drive your customers deeper into your website. The attention span of most Internet audiences could only go for a short mileage. However, if some name of a recent topic from your archives catches the potential customer?s eyes, you can have them looking at your website and considering your products. Be sure to include links to your posts from old archives, or use autoresponders to suggest the links to your customers.
3. Suggest Other Products
If your business had achieved much growth and is only starting to tap the rich benefits of online marketing and autoresponders, you might want to suggest other products to customers using a good e-mail autoresponder. Per week or per month, you can send emails to your customers through autoresponders, which, with a list of emails based from your recent projects and product updates, will help your customers know what?s up with your company and again, reconsider your services.
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Source: http://www.project-gotham.net/ecommerce/using-an-autoresponder-for-internet-marketing/
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